16-22 August 2014, Lyon, France
This is the website for a previous WLIC. It is archived and will not be updated anymore.
Any additional Congress Session papers that we receive after the Congress will only be added to and stored in the Congress section of the IFLA Library, a separate website built on dedicated document management software.
Management and Marketing with Public Libraries
20 August 2014 09:30 - 12:45 | Room: Auditorium Pasteur | FR-EN
Today’s library and information organizations are faced with shortages of funds and then subsequently people and resources. Managers have to make hard decisions and cope with fewer resources. Fulfilling the mission is requiring new considerations and techniques that include creativity, new stakeholders, leveraging partnerships, using existing data for decision-making and implementing targeted social media to maximize communications.
Last update: 4 August 2014